Skincare 101: Should I really use a face serum?

 Questioned whether to add a face serum to your skincare routine? 

We’ve got all your answers and break down the key benefits. 

 What is a serum?

A serum is simply a thin-viscosity topical that consists of highly concentrated amounts of active ingredients. 

How do I use a a serum?

Don’t worry, its actually not that complicated! You simply apply right after washing your face, and right before applying moisturizer. We like to follow our golden rule... 

 Always layer your skincare products thinnest to thickest

By applying your serum first, your moisturizer will act as an added barrier. It will work to lock all the amazing ingredients and added hydration from your serum right into your skin. 

 What are the benefits of using a face serum?

 Serums come loaded with benefits, so we’ve broken them down into a few key categories. 

  •  Hydrating Properties 

Added hydration can be much appreciated if not necessary when it comes to our skincare routine. Serums can help add a deeper level hydration to dry, dehydrated skin. 

  • Soothing Properties 

Serums can be a great soothing agent for people with sensitive skin. It is especially beneficial for those with dry or acne prone skin. 

  • Anti-aging Properties  

Many face serums contain anti aging ingredients that can help reduce the appearance fine lines and wrinkles. 

  • Protection Against Pollutants

Any help to prevent oxidative damage from ultraviolet (UV) light, free radicals and pollution is always an added bonus! These can cause premature aging and fine lines and wrinkles. 



Our Recommendation

Evil Eye Beauty: Super Seaweed Serum $32

Made from Aloe and Belize Seaweed, our serum is formulated to hydrate and soothe skin, while also reducing the appearance of aging. Filled with powerful hydrating ingredients and antioxidants, our serum will protect skin from natural pollutants, reduce moisture loss, and leave your skin glowing. 


Solution For: Dryness, Inflammation, Fine Lines & Wrinkles, and Loss of Skin Firmness & Elasticity. 

Skin Type: Normal, Dry, Oily or Combination.

Key Ingredients: Aloe, Belize Seaweed, Sodium Hyaluronate & Geranium Extract